[ 01 ]
Target market
Territory (Belgium, Benelux, EU), segments, entry criteria. Who buys, who influences, which budget, which cycle. Precise enough for a decision, not a trends slide.
Market research
Target market, competitive benchmark, positioning. For groups and mid-market B2B, not a local shop study.
Market research for a board, a sales lead or a B2B marketing lead. Target market, competitive benchmark, intelligence, positioning. Groups, mid-market, publishers, firms. Not a consumer study for a local SME. Brussels. French, Dutch, English. Starting price EUR 20,000.
The mandate
What we study
[ 02 ]
Competitive benchmark
Offers, public pricing, messages, channels, proof (ISO, references, Sortlist, G2). Where you are readable, where you vanish, where a competitor already owns the slot.
[ 03 ]
Intelligence and penetration
Who wins the bids, which arguments close, where the market is saturated. A penetration reading: useful share of voice, not a vanity share.
[ 04 ]
Positioning
What you can defend without lying: offer, proof, price, territory. A dated recommendation, not ten scenarios with no choice.
Out of scope
What this page is not
[ 01 ]
Not street marketing
No flyers, ambush events, mass mail, retail shopper marketing. Those levers stay out of the lot, even if they appear on a directory.
[ 02 ]
Not an SME shopfront study
We do not run market research for a local store. The brief is a group, a mid-market company, a publisher or a firm with a board to convince.
How it runs
A typical study
[ 01 ]
Scoping
The decision question, territory, named competitors, internal sources. A one-page note: what is in, what stays out, the lot price.
[ 02 ]
Fieldwork
Open sources, qualified interviews, a closed competitor set. Not an 80-page tool dump. The facts that change the decision.
[ 03 ]
Synthesis
Positioning, target market, gaps, risks, what may follow (offer, site, SEO, sales). A file you can present in 20 minutes.
[ 04 ]
Next
If the site, SEO or the offer has to move, the same firm takes the next lot. You can also stop at the study.
Deliverables
What you leave with
[ 01 ]
Market study
Scope, useful size, segments, entry criteria, Belgium / EU constraints. A file, not a portal.
[ 02 ]
Competitive analysis
Competitor table, proof, messages, gaps. Sources cited. Nothing invented to pad the count.
[ 03 ]
Positioning
Brand and offer: what you say, what you stop saying, to whom. Alignable with the site and sales.
[ 04 ]
B2B user research
Buying-committee interviews, not invented personas. Objections, proof required, decision cycle.
Typical cases
When to commission a study
[ 01 ]
New offer
You want to launch a line (cyber, AI, data, website). The study says whether the Belgian or European market will pay, and against whom.
[ 02 ]
Benelux expansion
You are readable in France or the Netherlands, not in Belgium. Territory, language, local competitors, proof to produce.
[ 03 ]
Acquisition or merger
Two catalogues, two messages. What to keep, what to kill, which single positioning. A board note, not a brainstorm.
[ 04 ]
Site or SEO next
The study closes the pages to write and the useful queries. Corporate website and SEO consulting continue in the same file.
FAQ
Common questions
[ 01 ]
Is this consumer research?
No. B2B, corporate, buying committee. No in-store shopper work, no street, no mass mail.
[ 02 ]
How long?
A closed lot: often four to eight weeks depending on territory and competitor count. Scoping states it before you sign.
[ 03 ]
Do you also execute?
Yes, if you want: corporate website, SEO, digitalisation, sales. Separate lots, same counterpart.
[ 04 ]
Starting price?
EUR 20,000. Higher with more markets, languages and interviews. Not a vague monthly retainer.