Technical
Indexation, speed, canonicals, FR/EN/NL hreflang, internal links, structured data. The site has to be able to rank before you write more pages.

An SEO consultant for B2B companies that depend on Google and do not want a vague retainer. Technical work, content, Belgium local, Search Console. Actions, measures, a timetable.
The work
Indexation, speed, canonicals, FR/EN/NL hreflang, internal links, structured data. The site has to be able to rank before you write more pages.
Pages that answer a real search: services, local, comparisons. Not 40 forgotten blog posts. A calendar of pages that earn their keep.
Google Business, NAP, city or region pages when they are justified. Brussels, Wallonia, Flanders. Not a copy-pasted local pack.
Search Console, a closed set of queries, useful organic traffic. No promise of first place. A monthly report a director can read.
The contract
First a short audit: technical, content, local. Then monthly lots or a closed project. You see the scope before you pay for run.
SEO will not rescue a broken site or a funnel with no tracking. If the CRM or the site has to move, CRM or digitalisation consulting takes over in the same firm.
The Consultant SEO mandate is useful organic traffic, not vanity rankings. We fix the technical layer, we write pages that answer a real search, and we measure in Search Console. No promise of first place.
How it runs
Crawl, indexation, Core Web Vitals, canonicals, hreflang, internal links, dead pages, Search Console. A prioritised report, not an 80-page tool dump.
One theme per lot: technical, a page cluster, local, or cleanup. A named deliverable. You see the work before you renew.
Service-page briefs and pages, not an article factory. Each page has a query, an intent, an internal owner for the facts.
A closed query set, impressions, clicks, pages that convert. A monthly table a director can read in five minutes.
Deliverables
Gaps, severity, effort, order. The first 10 items move indexation or speed, not copywriting.
Pages to create or merge over 90 days. Target query, page type, status. Nothing else until that calendar is kept.
Tags, redirects, structured data, internal links, Google Business if local matters. Evidence in Search Console.
Queries, pages, work done, work next. No jargon to hide a lack of result.
Typical cases
A rebuild a year ago, organic traffic flat. Canonicals, 404s, broken hreflang. Technical first, then content.
You sell a service in FR and NL. No clear pages per offer. We write the service pages and local where it is justified.
You pay a retainer, you get articles. No business query has moved. We restart with a query set and lots.
The site has to talk about security without nonsense. Exact pages, not keyword stuffing on the certificate.
FAQ
No. Nobody serious does. We guarantee a plan, delivered lots, and honest measurement.
Yes, on service pages and briefs. Business facts come from you. Not 40 thin blogs.
Yes. Hreflang, content per language, not a raw translation. The Belgian market often requires it.
If the funnel or CRM is broken, SEO will not catch it. Consultant CRM or Consultant Digitalisation, same firm.